HELLO!
MY NAME IS
RUSLAN LARIN

I love and know how to grow Digital projects. Efficient in internet marketing and online sales with focus on B2C / B2B services.

In the picture since october 2009.

Glad to meet you! :)



Moscow, +7 916 988-92-87
ruslan.larin@gmail.com

MY EXPERTISE

Startups, mobile apps and affiliate programs:
  • Digital marketing and advertising
    Lead up, launch, promote and conduct projects.
    Strategy and planning, preparation and implementation.
  • Project and product management
    Sites, web and mobile apps to facilitate.
    Online only or along with offline activities.
  • Business development and partnership
    BDM, affiliate and CPA integrations. Both B2C and B2B.
    Process building and optimization.
MY SKILLS
14+ years in marketing systematization, team building and launching new directions:
MY CASES
— 2011 — launched one of the first niche affiliate marketing programs in russian internet and developed it up to annual turnover of 150 million rubles on the first year.

— 2013 — built up the commercial activities of boutique agency from scratch within a year and managed to keep it as one of TOP-20 on the market for a 2 years term.

— 2015 — developed mobile applications including for A-class customers (more than 50 projects in 5 years) and released own iOS game that earned several Apple awards.

— 2017 — created, planned and performed omnichannel communication strategy for new product launch despite the legislative restrictions. 3 weeks after the campaign started the combined traffic amount reached 100 000 users on a daily basis.

— 2019 — overachieved B2C revenue plan of fintech for 12 consecutive months by an average of 135% — more than 22 million rubles of additional profit on a year-end total.

— 2021 — acquired more than 200 000 leads in six months (300 000 installs on Android) for marketplace about part-time jobs at a price of up to 28 rubles each.

— 2023 — project became №1 in Russia: 500 000+ users, 38+ regions, 1000+ orders daily. B2B plan for 1Q23 completed by 217% — qualified lead cost up to 4 527 rubles.

SWOT ANALYSIS

Strengths
  • Persistence and flexibility
  • Systematical approach and consistency
  • Passion for novelty and self-discipline
  • Hard work and love for self-education
  • Charisma, leadership, thirst for achievements
  • Short and medium term planning
  • Creativity and thinking out of the box
  • Data-oriented, data-inspired, obsessed with number
Weaknesses
  • Intolerance to routine and repetitive tasks
  • No base and hard skills in programming
  • Perfectionism and love for details
  • Low patience for bureaucracy
  • Big ambitions and goals
Opportunities
  • Expertise in digital, marketing and sales
  • Experience in project, product and team management
  • Know-how with agencies, outsourcers and contractors
  • Understanding of testing and replicating methodology
  • Knowledge of leverage and growth techniques
Threats
  • Modesty and increased self-criticism
  • Lack of networking and useful contacts
  • Few Customer Development experience
  • Limited practice of financial modeling

MY FUTURE

Cross-functional projects with product and sales teams:
1. B2C / B2B services
2. Fintech & Startups
3. E-comm & FMCG
4. Traveling & Tourism
Made on
Tilda