I love and know how to grow Digital projects. Efficient in internet marketing and online sales with focus on B2C / B2B services.
In the picture since october 2009.
Glad to meet you! :)
Moscow, +7 916 988-92-87 ruslan.larin@gmail.com
MY EXPERTISE
Startups, mobile apps and affiliate programs:
Digital marketing and advertising
Lead up, launch, promote and conduct projects. Strategy and planning, preparation and implementation.
Project and product management
Sites, web and mobile apps to facilitate. Online only or along with offline activities.
Business development and partnership
BDM, affiliate and CPA integrations. Both B2C and B2B. Process building and optimization.
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MY SKILLS
14+ years in marketing systematization, team building and launching new directions:
MY CASES
— 2011 — launched one of the first niche affiliate marketing programs in russian internet and developed it up to annual turnover of 150 million rubles on the first year.
— 2013 — built up the commercial activities of boutique agency from scratch within a year and managed to keep it as one of TOP-20 on the market for a 2 years term.
— 2015 — developed mobile applications including for A-class customers (more than 50 projects in 5 years) and released own iOS game that earned several Apple awards.
— 2017 — created, planned and performed omnichannel communication strategy for new product launch despite the legislative restrictions. 3 weeks after the campaign started the combined traffic amount reached 100 000 users on a daily basis.
— 2019 — overachieved B2C revenue plan of fintech for 12 consecutive months by an average of 135% — more than 22 million rubles of additional profit on a year-end total.
— 2021 — acquired more than 200 000 leads in six months (300 000 installs on Android) for marketplace about part-time jobs at a price of up to 28 rubles each.
— 2023 — project became №1 in Russia: 500 000+ users, 38+ regions, 1000+ orders daily. B2B plan for 1Q23 completed by 217% — qualified lead cost up to 4 527 rubles.