15+ years in marketing systematization, team building and launching new directions:
MY CASES
— 2011 — launched one of the first niche affiliate marketing programs in russian internet and developed it up to annual turnover of 150 million rubles on the first year.
— 2013 — built up the commercial activities of boutique agency from scratch within a year and managed to keep it as one of TOP-20 on the market for a 2 years term.
— 2015 — developed mobile applications including for A-class customers (more than 50 projects in 5 years) and released own iOS game that earned several Apple awards.
— 2017 — created, planned and performed omnichannel communication strategy for new product launch despite the legislative restrictions. 3 weeks after the campaign started the combined traffic amount reached 100 000 users on a daily basis.
— 2019 — overachieved B2C revenue plan of Fintech for 12 consecutive months by an average of 135% — more than 22 million rubles of additional profit on a year-end total.
— 2021 — acquired more than 200 000 leads in six months (300 000 installs on Android) for marketplace about part-time jobs at a price of up to 28 rubles each.
— 2023 — project became №1 in Russia: 500 000+ users, 38+ regions, 1000+ orders daily. B2B plan for 1Q23 completed by 217% — qualified lead cost up to 4 527 rubles.
— 2025 — recent 2.5 years in consulting as an outsourced marketing director with a focus on Fintech & HRtech. One of the projects also became №1 in Russia in these categories according to Smart Rankings, TAdviser, CNews and received the "Marketing & Sales of 2024" award from Smart500. Revenue +28% with a turnover of >9 billion ₽.