PORTFOLIO

More details about my main projects with a focus on achievements and the approaches used:

Pons — electronic cigarettes

Go-To-Market. Successfully expanded to Kazakhstan with annual turnover of 40 mln. ₽ on the first year.
Product Launch. Launched female e-cigs Pons Slim online and contributed to GTM in Russia and CIS.
CPA, Affiliate. Started Ponsmoney from scratch and developed it up to annual turnover of 150 mln. ₽.
A/B/n + HADI. Raised the CR and increased the online sales volume of the Pons sites up to 60% without changing the quality and/or the amount of traffic.
Performance. 30 mln. people were engaged by Pons digital ads only on 2010 – 300-350 orders per day from affiliate, context and teaser traffic.

SpaceshipApps — iOS & Android

Boutique Agency. Only mobile apps development and online promotions. Growth within 1 year and further retention as one of the market leaders for 2 years.
50+ projects in 5 years. Including A-class brands: Yaposha, VIS, startups in US and EU. Quality first.
Remote IT team. 7 out of 10 members worked remotely and stayed with us for 3 years on average.
Swift Revenge. Own title earned "Game of the Week" и "New & Noteworthy" awards from Apple.
B2B SaaS. Own boxed food delivery app with the USP to combine several brands in one modular software.

Sin Story — vaping e-liquids

E-commerce. Relaunched Pons digital marketing & sales in 4 months: 4 brand sites and 1 online store.
Digital First. Developed and implemented Sin Story promotional strategy despite the government limitations. 3 weeks after the campaign started the combined traffic reached 100k on a daily basis.
Event Marketing. Invented, planned and performed the series of 4 vaping degustations and 2 show-parties held in Moscow's leading vapeshops to conduct offline distribution and support online promotions.

Chocolub — chocolate per subscription
Lightwood — handmade wooden lamps
Tripbay — active sea trips marketplace

MVP. Developed the concept, structure and positioning of the 3 online-projects (E-comm, Travel). Assembled the team, brought to life and tested them on practice.
Project Management. Prepared and arranged them for launch on both product and marketing matters. Was in charge of planning, execution, timing and budget.
CTA. Invented and implemented the untraditional lead generation approaches – funnels with up to 20% CR.

FIRST TSUPIS — fintech for sports

Mobile Wallet. Overachieved marketing plan for B2C revenue 12 consecutive months by an average of 135% – more than 22 million rubles of additional profit.
2019. Built up marketing mix and assembled the team from scratch: 3 new sites, 2 hero videos, 1 redesign project and more than 750k activated target audience.
2020. Added Affiliate marketing (CPI / CPA networks and cross-promo in B2B) and got +4000 leads on pilot.
HR Brand. Crafted and promoted from ground zero. Case: 436 contacts of Java developers with the CR of 19,8% from only 1 IT event and 1 month to prepare.

MyGig — HRtech for part-time jobs

USP №1. Platform became the biggest in Russia in its category: 500 000+ user, 38+ regions, 1000+ orders.
B2C. Acquired more than 450 000 «blue collars» in two years (growth x10) up to 28 ₽ per registration.
B2B. Plan for B2B leads overachieved by 217% in 1Q23 and 112% in 2Q23, cost per qualified up to 4527 ₽.
Team & Budget. 5 streams, up to 12 people not counting agents and contractors. Total marketing spend up 2-3 times less than those of competitors.