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HELLO!
MY NAME IS
RUSLAN LARIN
I love and know how to grow Tech projects.

Experienced in Digital marketing and online sales with a focus on B2C & B2B services.

In the picture since october 2009.

Glad to meet you! :)


Moscow, +7 916 988-92-87
ruslan.larin@gmail.com
CHIEF MARKETING OFFICER OUTSOURCED
Growth and distribution expert in Fintech, HRtech and AI:
  • 1. Smarter than hiring
    C-level marketer at the cost of a teamlead. Pay to solve your problem, not for the time spent.

    If you need both strategic thinking and hands-on execution, I provide a full plan and its implementation to achieve your business goals.
    BOOK A CALL >
  • 2. Deeper than contractors
    Like "Marketing-as-a-Service", not an agency or an infobusiness.

    Fast immersion thanks to industry focus and niche expertise: working exclusively with B2B SaaS and B2C mobile projects, as well as AI / IT services and HR outsourcers from Russia & CIS.
    DOWNLOAD CV >
  • 3. Better than freelancers
    The accumulated expertise of CMO, backed by the flexible resources of on-demand team, with payments tied to results rather than hours or processes.

    Unlike performance marketers, I’m not limited by the ad spend — responsible for growth and clients, not traffic and channels.
    SPECIFY GUARANTEE >

SOLVE PROBLEMS

Best fit for startups and businesses with teams of 5 to 150 people. Your revenue doesn't matter — profitability does:
  • When you need more customers
  • When your advertising spend isn't paying off
  • When new channels or growth opportunities matter
  • When marketing operates separately from sales & products
  • When you need to grow faster, but it's unclear where and how to
VIEW PORTFOLIO >
CHOOSE FORMATS
Full-funnel approach focused on your financial outcome:
  • PROJECT BASED
    Move in stages, step-by-step, delivering and paying for results in sequence or in parallel.

    Agree on due date, definition of done and success criteria for each task in advance. Back them up with an unconditional guarantee.

    Simple formula: estimated time to result × hourly rate × success bonus. Pay nothing extra until after the target is achieved
  • PROCESS BACKED
    Ongoing monthly growth support, hand in hand for faster and simpler collaboration.

    For example, improving an existing system or fine-tuning marketing processes.

    FFF model = Fix time & budget, Flex scope
  • PILOT READY
    But first and foremost, it is important to deep dive into your situation, identify key growth areas, and propose ways to address them.

    So, after initial request and short intro call, a 90-minute session to review the brief is free. Then, If needed, in the next 2-3 weeks I'll show where and how to grow further, and what leverage points to put in place over 90 days.
REQUEST BRIEF >

11 HACKS FOR B2B

Need full-service marketing or just more leads? Can help you choose the right approach and hypotheses — free of charge:
1. Personal Brand + Social Selling
  1. Define who will be the public face and key speaker.
  2. Research target audiences and decision-makers (CustDev and JTBD), build a clear ICP and personas.
  3. Develop the content strategy and tone of voice, including positioning and key messages.
  4. Break it down into a content plan using the 30/30/30 framework: value, case studies, and soft selling.
  5. Adapt your owned media (SMM) and promote you efficiently through earned and influencer media.
  6. Test, refine, and turn it into a repeatable process.
  7. Help select and hand it over to the responsible person.
2. Community + Outreach
  1. Develop community concept and format – for example, an open Telegram channel, a private network chat or an offline book club or industry breakfasts.
  2. Prepare the content strategy and a UGC activation plan based on the target audience and buyer personas.
  3. Alongside building horizontal connections within the system, also create activities for vertical visibility – position invited experts on stage in the spotlight.
  4. Build longlists and shortlists of members and experts, assessing them as potential clients as well.
  5. Launch traffic and promote the community to attract the first members. Start direct outreach to experts.
3. Events + Networking
  1. Build longlists and shortlists of conferences, segmented by industry and selected ICPs.
  2. Choose the most promising tactics — speaking, booth, sponsorship, or a more targeted “field presence”.
  3. Prepare the key messages and materials needed for for lead generation and sales engagement – content, handouts and interactive mechanics on/off venue.
  4. In communication with orgs request attendee lists so to start networking both before and after the event.
  5. Organize your own on/offline or side event – a business lunch, meetup, workshop or live session.
4. Content + CRM Marketing
  1. Identify the most promising verticals and niches within your target audience and decision-maker segments.
  2. Create expert content and useful lead magnets tailored to their search intent, motivations and barriers.
  3. Build industry-specific landing pages, pre/multilanding setup with dynamic content replacement flows.
  4. Launch search ads, paid media targeting and retargeting into content funnels – lead magnets, quizzes and tripwires, webinars and subscriptions.
  5. Move leads down the funnel through a cascade of touchpoints based on entry, account level and lead scoring, triggered upon signals and sales stages.
DISCOVER 7 MORE >

ONLY TECH FOCUS

16+ years in marketing, 10 in online services, 6 as CMO:
  • 1. B2C / B2B services
  • 2. Fintech & Startups
  • 3. HRtech + AI
DISCUSS YOUR PROJECT >
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