Develop community concept and format – for example, an open Telegram channel, a private network chat or an offline book club or industry breakfasts.
Prepare the content strategy and a UGC activation plan based on the target audience and buyer personas.
Alongside building horizontal connections within the system, also create activities for vertical visibility – position invited experts on stage in the spotlight.
Build longlists and shortlists of members and experts, assessing them as potential clients as well.
Launch traffic and promote the community to attract the first members. Start direct outreach to experts.
Analyze the keywords and contexts people use in search engines and AI tools (JTBD, intent discovery).
Test keyword clusters and AI answers, keeping GEO and AEO distinct: GEO focuses on visibility inside LLMs, while AEO targets answer surfaces shown before standard Google results (aka "zero-click").
Define our search presence: where we need to show up, what to communicate and how to sound. Modern SEO increasingly looks like PR in terms of coverage.
Treat review sites, ratings and SERM / SERP reputation separately, along with user-opinion aggregators such as blogging and UGC platforms like Reddit or Quora.
Publish new content in line with in/outbound strategy, alongside technical and off-page site optimization.
Build the brand media kit and identify partners with complementary angles, overlapping audiences and the same ambition to reach Tier 1-2 media presence.
Develop a shared news hook around the current news cycle and perpsectives editors are likely to pick up — using Pressfeed, media insights and other sources.
In parallel, agree on cross-promotion with your partner: a one-off special project, an ongoing bundle or cross-offers to enrich each other's customer bases.
Design and launch integration with native tracking: promo code, gated content, event ticket, bot interactive
Build a partner and/or referral offer for co-marketing and indirect sales through outbound B2B2B lead gen.
Create an easy first step to gain first reward. A low entry barrier helps partners contribute first through distribution and their network while find faith in you.
Rewards do not have to be purely monetary — reciprocal promotion or discounts can work as well.
Proactively nurture interest across a list of target accounts through Account-Based Marketing and Social Selling from the very top of the funnel.
Land on an indirect entry offer, not a direct sales pitch. Reach decision-makers and influencers through value and trust, warming up demand before the B2B sale.
Map the keywords, communities and channels where active intent and audience demand are likely to be.
Write talk tracks and opening messages tailored to each the topic and offer based on your R&D and FAQ.
Use specialized tools to set up monitoring, workflows and accounts for signal-triggered outreach across Telegram, X, Reddit, Quora or other pier-to-piers.
Test the messaging manually and track the numbers against the experiment design to iterate further.
Launch several satellites — your site clones under different brands — to expand reach in organic & ads.
Clone the entire site or build segment-specific landing pages around distinct needs or audience groups (including dynamic multilandings with automatic content swaps to better differentiate and engage).
Start promoting the new brands on fresh domains, using behavioral signals to build initial traction.
Alongside replicated search campaigns, add audience targeting based on existing first-party data ("spin off").
Once initial lift in reach is seen, replicate CRM and SMM nurture funnels to convert the additional traffic.
Build a shortlist of relevant influencers and opinion leaders with strong audience affinity to yours.
Choose brand face — an associated personal brand to represent the product (if not essential or yet decided).
Set up a solo or joint multi-part collaboration series with each influencer, built around one storyline and CTA (for example, AI automation workshop explored from different angles, but leading to your free trial).
Such activations can combine data-driven insights, case breakdowns and success stories from experts.
Capture contacts in a bot through custom entry points and personalized nurture flows tailored to each influencer and their angle (topic, tone of voice, etc).